From Material to Brand: Choosing the Right Plastic for a Sustainable Future

From Material – to Brand

Under the dual pressure of production costs and the green transformation of supply chains, manufacturers face a crucial question:
Should we choose conventional plastic, recycled plastic, or bio-based plastic to optimize both profitability and brand image?

Because at this point, the question is no longer “Should we change?” — but rather “Which plastic should we choose to change to?”

Every business has its own equation within the value chain:

• For small and medium-sized enterprises, cost and supply stability are top priorities — making conventional plastics a practical choice for the current stage.

• For brands building a green image, recycled plastics (PCR, R-PET, etc.) offer a smooth transition — reducing emissions while maintaining familiar production structures.

• For companies targeting long-term sustainability or exporting to strict markets like the EU, bio-based plastics represent a strategic vision — slightly higher in cost, but adding brand value and long-term competitive advantage.

Ultimately, there is no “perfect” plastic — only the most suitable choice for each business stage.
And that suitability is the first step toward building a truly sustainable brand.

At Van Nang Banok, we stand ready to accompany every business — from small workshops to global exporters — on their journey to selecting the most efficient and responsible materials for their products.